In January of 2023, Events Project Manager Char McCallum pulled together the first-of-its-kind digital detox themed wellbeing weekender for some of our community. Find out more, here…

In 2024, we curated the first ‘Author TikTok House’. Holding the creativity of our authors as our focus, we worked hard to boost their confidence, and celebration on TikTok. Read the full case study here.

Read the case study of our 100-person pre-publication readalong, bespoke deluxe in-world send-out packages, and our five-episode podcast strategy that supported this No.1 Bestseller in Audiobooks.

Team Tandem loves a good challenge and we’re always looking for ways in which we can innovate our Readalongs, to get the best results for our clients. In January, we, therefore, jumped at the chance to run our first-ever competitive Readalong celebrating the release of The School Reunion by Shalini Boland, in collaboration with our friends at Amazon Publishing.

After witnessing the massive success The Eight Mountains film adaptation had in Italy, we were absolutely thrilled to be working with Picturehouse on the UK release, which was on the 12th May 2023.

Our main aim for this campaign was to bring the film and publishing industries together with a call to action for continuous change, and to bring the film into the consciousness of the bookish communities across social media and beyond.

At Tandem we love all types of books, and are always trying new -alongs! When we were approached to work on A Doodle A Day by Tamara Michael, we knew that a new -along was born: the DoodleAlong!

Immune by Philipp Dettmer - Seven years in, Tandem has run thousands of Readalongs and campaigns on Instagram and TikTok, cementing our place in the Bookstagram and BookTok communities. When we were approached in early 2022 by Hodder Books UK about facilitating YouTube activity for a nonfiction science book, it required us to take our tried and true methods of activation on Instagram and TikTok and figure out how to reconfigure them to work in the BookTube community.

One thing the Tandem community knows how to do, very well, is SHOUT ABOUT BOOKS. In this simple cover reveal, we demonstrated how we could turn a request around quickly, effectively and with unmissable results.

Julia by Sandra Newman (Granta Publications) is a feminist retelling of the worldwide appreciated classic Nineteen Eighty-Four by George Orwell. The plot follows the old classic’s narration almost word by word, but from the female protagonist’s point of view: Julia. When Granta approached us with this title, we knew we had to find a way to celebrate Orwell’s work, whilst promoting this amazing retelling, which you can see was written by a true Orwell connoisseur.

When Michael Joseph came to us looking for a way to spread the word about their romance offering, we knew we could create something really special - that’s how we ended up with an immersive, custom branded romance book club with over 250 creators taking part, built around 12 titles, featured in over a 1.5K pieces of content throughout the summer across both Instagram and TikTok. This included paid TikTok content (with Read With Me Lives hosted 5 times a month, each month for the duration of the campaign), regular newsletters, events on our Tandem channels etc.

A publishing first - a customised edition of Hannah Dolby’s No Life For A Lady created for the Tandem Readalong.

Looking for the ideal campaign to bring a new audience to an established author?

Or potentially an activation in which we lift the veil on author’s that a reader had previously labeled as ‘not for me’?

Well, as always, we’ve got you covered.

Allow us to introduce The Mystery Readalong, which we’ve currently run in three formats.

We were thrilled when Century Books UK approached us to have a read of the latest Lisa Jewell novel, NONE OF THIS IS TRUE. All we knew at the time was that it was about two women, a podcast, and might be Lisa’s darkest novel to date. 

Boy, oh boy - were we in for a ride! Here’s a three minute read on our collaborative efforts to bring Lisa Jewell’s 2023 podcast novel to life, with a slightly more guerrilla approach.

Introducing our Tandem Titles Book Club, for more information contact El at el@thetandemcollective.com

An immersive experiment featuring a find-a-long for our readers, a Whatsapp voice note schedule, and involvement from the author - huge thanks to the team at Hodder for allowing us to run wild with our thoughts for THE LAST PASSENGER by Will Dean.

An innovative and immersive plan-of-action designed for Conviction by Jack Jordan, in collaboration with the team at Simon & Schuster.

Well, we’d love to work with you!

Did you know, as well as working with the ‘big five’ and many small, independent presses, we also work directly with authors across a multitude of support offerings? Well now you do!

Tandem doesn’t just run Readalongs, we are also here to support authors across social media. If you think your social accounts could do with a little more love and attention, or if you just have no idea where to start, then you are in the right place!

It starts with us follows the story of main characters Atlas and Lily attempting to rekindle the love they felt for each other as teenagers, but dealing with the repercussions their love may have now as adults.