More than a digital marketing agency

The Tandem Collective is a team of passionate freelancers, with a range of skills spanning social media, events, project management, video, podcast, web and graphic design.

Our formula

We partner with content creators to generate a digital activation with high levels of engagement and authenticity. We work with a roster of trusted influencers and brand partners to create stand-out campaigns across a number of platforms, from Instagram to TikTok.

Our formats

We specialise in real-time digital activations with online influencers and brand partners to generate word-of-mouth for new releases, from books to film and TV.

Readalongs, Listenalongs and Watchalongs

We have a dedicated team of influencers who love books, audiobooks, films and TV. We work with them to create engaging content and real-time digital activation to promote new releases, with content shared on social platforms from Instagram to TikTok.

Cookalongs

As well as books, we’re pretty excited about food - and bringing those two passions together. During cookalong campaigns, we share a selection of recipes from a cookbook with our influencers. These campaigns typically round off with a live cookalong with the Chef via Zoom.

Live Online Events

We’ve hosted multiple Zoom events for book launches and author Q&A sessions. We handle everything from graphic design, Zoom set up and hosting - we have a webinar functionality that makes everything so much easier. Guest authors have included: Lisa Taddeo, Bernardine Evaristo and Caitlin Moran.

Brand partnerships

We believe in the exceptional power of brand partnerships and we work closely with a number of brands, from Topshop to Whistles, to generate content marketing initiatives including online take-overs, blogs, newsletter content and monthly online book clubs, which help our clients reach their perfect audience.

Our Clients

What Our Clients Say

“Working with Tandem is always a joy. They are endlessly creative and enthusiastic about the projects we give them. The readalongs are the perfect way for us to generate authentic word-of-mouth buzz, which has become a vital part of publishing success.”

— Abbie Salter,

“You offered us the perfect combination of creative thinking and hands-on support. With your enthusiasm, energy and focus, our virtual launch party went off without a hitch. Our readers had great fun and so did we.”

— Celeste Ward-Best,

What Our Influencers Say

“Love love love the readalongs! Highlight of my month”

— @the_lawyer_librarian

“Tandem readalongs give me the opportunity to read books I wouldn't normally pick and having the prompts really helps me to engage.”

— @feedmefiction

“I love having the opportunity to read different books and discussing them with others. The author chats are great.”

— @shh_reads_

“Absolutely love them! You've made me read more and I love discussing the books with other people.”

— @serendipity_viv